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A CEO’s vision should consist of a clear and compelling picture of the future of the company, along with a plan for how to get there. The vision should align with the company’s mission and values, and should be communicated effectively to employees, shareholders, and other stakeholders. It should also allow for flexibility, so that it can adapt to new market conditions or opportunities.
Jeff Bezos is an example of a CEO that embodies this first level of thinking. He was the CEO and founder of Amazon. Bezos’s vision is to make Amazon the most customer-centric company in the world. By offering customers an extensive product range at low prices and providing exceptional customer service, he aims to create value. In order to enhance the customer experience, he invests extensively in new technologies such as AI and logistics. Amazon is now one of most valued companies on the planet, boasting a market capitalization exceeding $1 trillion.
Howard Schultz is an example of someone who represents the second level in thinking. He was the ex-CEO at Starbucks. Schultz’s vision was to create a “third place” between home and work where people could feel comfortable and connected. Through investing in local communities and providing benefits for employees as well as sourcing sustainable coffee beans, Schultz sought to build a relationship that is mutually beneficial between Starbucks and other companies around the globe. Schultz’s vision has led to Starbucks becoming one of the most recognized and respected brands in the world, with a market capitalization of over $90 billion.
A CEO would be someone who is committed to creating value for customers, employees, shareholders and the wider community. My vision would be to create a relationship that benefits both the company as well as the entire world by investing in sustainable practices and supporting local communities. It is important that all company operations are transparent, ethical and have a positive effect on the environment.
In conclusion, a CEO’s vision should be clear and compelling, and should align with the company’s mission and values. You should make it flexible enough to adjust to changes in market conditions or new opportunities. The first is Jeff Bezos who serves as Amazon’s CEO, and Howard Schultz (the former CEO at Starbucks) represents the second. Each CEO has been successful in leading the companies to be some of the best-respected and most valued brands around the globe, creating mutually beneficial relationships between them and the rest.
