Discussion 2 number 4 | Business & Finance homework help
They also employ text mining to get insights on customer sentiment. This involves analyzing online reviews and other conversations to find out what customers like and dislike about the products. These data are also used to target marketing campaigns, as well as for predictive analytics projects that help understand the consumer’s behavior.
My chosen company can automate some tasks with text mining while also gaining invaluable insights into their business’ performance compared to the rest. This type of information gathering has become essential for staying competitive and engaging customers successfully in today’s digital age.