Explain how your chosen company benefits from text mining.

Discussion 2 number 4 | Business & Finance homework help

Companies that use text mining correctly can reap many benefits. My chosen company uses text mining to analyse customer support emails to find areas for improvement in their products and services. They can quickly spot and fix any problems before they turn into major issues that could lead to unhappy customers.

They also employ text mining to get insights on customer sentiment. This involves analyzing online reviews and other conversations to find out what customers like and dislike about the products. These data are also used to target marketing campaigns, as well as for predictive analytics projects that help understand the consumer’s behavior.

My chosen company can automate some tasks with text mining while also gaining invaluable insights into their business’ performance compared to the rest. This type of information gathering has become essential for staying competitive and engaging customers successfully in today’s digital age.

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