During Week 1, we will explore the concept of strategy and how organizations can use strategic planning.

Learning objectives for Week One include an examination of business strategies necessary to grow a health care organization and an analysis of consumer decision making and the factors that affect and keep consumers loyal. Additionally, we will be summarizing key characteristics of successful service, applying these to a marketing strategy for healthcare organizations.

Students will be able to explore strategy, and what organizations can do with it. The students will be examining strategic development, its implications on various planning processes, such as business, marketing, and strategic. Students will also review the competitive market, and examine factors that could affect environmental trends.

In Week 1, the main focus is to understand and apply various strategies that can be used to sustain and grow a healthcare organisation in a competitive market.

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