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The data gathered in the SWOT analysis supports the need for the identified change by highlighting any weaknesses or threats that exist within an organization’s current situation. This can help to implement new processes and tools, for example, when there are insufficient resources or obsolete technology. You may be able to justify taking specific actions by looking for opportunities, such as new markets and tapping into customer unmet needs.
It is also important to think about any strengths that could be used during the transition period. These can provide direction on how to best approach these changes. The SWOT analysis provides a better understanding of the information that was collected and helps to determine whether modifications are needed to address existing issues.