Describe your target audience, and explain which method of dissemination you would use and why.

Week 8 discussion | NURS 6600 – Capstone Synthesis Practicum | Walden University

The target audience for my digital marketing campaign would be owners of small- to medium-sized businesses who want to learn more about digital marketing and how it can assist them in reaching their business goals. A combination of email newsletters as well as social media posts and podcasts would all be effective in disseminating information to my target audience. This allows content to quickly be spread across several platforms. It also increases visibility and reach. Additionally, it also allows for deeper engagement with the audience through interactive elements such as live Q&A sessions or forums where they can ask questions or provide feedback on topics covered during the webinar/podcast or blog post. This method allows me to monitor analytics to determine the effectiveness of my content, and adapt my approach if necessary.

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