Create a SWOT analysis which identifies challenges and opportunities that the organization will face while rebuilding their image.

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• High-quality services and products

• Experienced and well-trained staff

• Established relationships with clients

• Positive reputation in the community


• Lack of financial resources to invest in marketing efforts

• Limited technology infrastructure for online presence

• Outdated branding image that does not appeal to a wider audience

• Utilize digital tools to increase awareness about their services and offerings • Take advantage of current trends to update their brand image • Develop partnerships within the industry to leverage resources • Increase customer satisfaction by leveraging feedback from existing customers

• Growing competition from other businesses offering similar services • Changes in technology could make their offerings obsolete • Increasing regulations or policies that could impede operations • Negative feedback on social media channels

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